Showcase your hotel at its best with professional lifestyle hotel photography. Images that make guests click, call and book.
We partner with hotels, villas and Horeca businesses, short and long term, and handle the entire creative process: ideas, production, models, styling, studio, location scouting, shooting and retouching.

We bring our expertise and experience to the scope of your project: how many visuals you need, how many days, the schedule and the timeline for a successful campaign.
Based in the Netherlands, we create lifestyle photo and video content for hotels and Horeca companies in Amsterdam, across the Netherlands and abroad.


We have experience styling, producing, shooting and art directing for Dutch and international clients. Lighting, angles, model booklets and a range of settings all help you present the right content to your audience.
That is why we produce campaigns made of high-quality photographs, videos and GIFs.
Models appear in the interior and exterior of your hotel: rooms and suites, the lobby, food and beverage, the spa and wellness area, the casino, the pool and the city around you.
We focus on the dining experience: the food, the drinks and the atmosphere around the table.
We create the visuals that show what the community offers: the surroundings, the amenities, the clubhouse and the in-home amenities.
There are many moving parts in a high-end lifestyle shoot, and we make the process as easy as possible. From the first idea to the final retouched image, our production team handles it all.

We are an agency that specialises in premium photography and video, based in the Netherlands. In our pursuit of captivating hotel lifestyle photography, we tell stories and experiences that create a need, a call to action and a reservation.
We do the research and the competency analysis, then the production, and we make your photography and video engaging.
Our 100% agency-free pricing model lets you make the most of your marketing budget by avoiding expensive agency fees.
If you would like to share some details about your project, please contact us via our contact form. We’ll send you a Briefing Questionnaire to better understand your needs.
Within a few hours you will receive a quote and proposal with details about the project, including the cost of the photoshoot, deliverables, terms and deadlines, so we can determine if we are a good match. Once you approve the proposal, we will send you an invoice and you will sign the contract. 50% of the payment is required to reserve the day and time and to begin the project. The remaining 50% is due the day after the shoot.
Once the agreement is in place, we’ll start planning the shoot. You get exclusive access to the Client Portal, so you can collaborate with us on creative ideas, specific shots, the day and time of the shoot, and the location.
The day of the photoshoot is all about bringing our plan to life. We’ll arrive at the agreed location with our professional equipment, ready to capture images that reflect your vision. Throughout the shoot, we’ll provide direction, adjust lighting and make sure we get the perfect shots.
Within 5 days after the shoot, you can choose your favourite photos from a private gallery. The photo proofs appear with watermarks. In line with your deliverables agreement, you can select a certain number of photos, and additional photos can be purchased if you wish.
The final digital photographs are retouched within 10–14 days and sent by email in high resolution, in colour. Now it’s time to use your new content on your website, social media, marketing and more!

























“We chose Sandra Herrero Photography for our hotel photoshoot based on her website and social media platforms. Sandra did not disappoint. Her team and she came over for a 1-day shoot this past summer. To complete the assignment, the models, make-up artist and hairstylist and Sandra put in countless hours, and they did it with grace. The results are amazing. Several of our guests have already commented on our website that the pictures on it attracted them to our hotel. These results were beyond my expectations. Thank you Sandra for all your hard work. Looking forward to planning the rest of the hotel.”
“Sandra is not only a professional photographer. She is also a stylish organizer that will make your dream photoshoot come to life. She has a lot of connections with many professional models and MUAH. The experience I had with Sandra is extremely good. Her response to my request is fast. The most important thing I can share from my feeling working with her is she is passionate about her work. I loved working with her. I will come back for more photos. LOVE LOVE LOVE her work so much. This is one of the best photoshoots I ever had.”
Stand out from the crowd with eye-catching visuals
Lifestyle hotel photography, excl. VAT. Request an estimate that fits your goals!
Yes. We partner with hotels and Horeca companies short and long term, and we handle the entire creative process: ideas, production, models, styling, studio, location scouting, shooting and retouching.
Additional shooting time is 80€ for each additional 30 minutes and 160€ for each additional hour (excl. VAT).
We normally do not shoot on public holidays, but there may be some exceptions. Weekends are our days off, so we can keep a good work-life balance and give our best on every shoot. Occasionally we are happy to accommodate clients who cannot make it during the week, such as for events, commercial shoots or private clients. We are available on Saturday or Sunday when it works best for you. We recommend shooting early in the morning, because some locations get busier later. A weekend fee is added to your quote when you choose a Saturday or Sunday.
In the quote we prepare for your project, we include the price per photo. In general, the price depends on the nature of the project, the size of the brand, the intended use of the photos and the level of professional retouching required.
Yes. On top of the photoshoot price, the 3-working-day turnaround costs 260€ (excl. VAT). Let us know in advance if you need the rush service, so we can confirm our schedule allows it.
Extra fees may apply outside Amsterdam, Utrecht and Hilversum. Outside the Netherlands, travel costs are agreed per project.
More than 1,000 clients in Amsterdam, the Netherlands and worldwide have trusted Sandra Herrero Photography. Tell us about your hotel and you will receive a quote and proposal within a few hours.
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