Meet Sandra Herrero
Spanish photographer in Amsterdam
★★★★★5.0 on Google · 365 reviews
I’m Sandra Herrero, the photographer who turns your time in Amsterdam into photos you’ll love forever. You didn’t come all the way to Amsterdam for blurry selfies on a bridge. You came for the canals, the tulips, the person next to you, and you want photos that still give you goosebumps in ten years. That’s where I come in.
If you've been searching for
A photographer who makes you feel at home in Amsterdam
you're in the right place
Since 2018 I’ve photographed 1,500+ happy clients from 75 countries: couples on canal bridges, families in tulip fields, nervous fiancés with a ring hiding in their pocket. Almost all of them start with “I’m so awkward in photos.” By the end, they’re in love with their photos and walk away feeling confident and empowered.
I’m social, curious and creative, so a shoot with me feels like spending time with a friend. I love what I do, and I bring those positive vibes to every shoot. I guide every step in Spanish, English, French or Dutch, so all you have to do is show up and be yourself.
All about
The Photographer
I grew up in Cuéllar, near Segovia, Spain, and went to secondary school inside its castle, so yes, a little like Harry Potter. Those old stone walls shaped the way I see the world.
My degree in Advertising & Public Relations taught me to read people: what each client needs and how they want to be seen. It also taught me to analyse a market, a brand and a product, to prepare a clear briefing and to stay organised. On top of that, it trained my eye, so every photo I take has a purpose.
University gave me a few photography subjects. The rest came from workshops, courses, amazing photographers and endless hours learning on my own with books and tutorials. And, of course, from thousands of photos, plenty of mistakes and never being afraid to try.
Where it all started
My parents were always behind the camera
and they truly inspired me
I was lucky. My mum and dad both loved photography and filming, so I grew up with photos and little videos of every ordinary day. Thanks to them I have unique memories with my family that I can relive again and again, and I get to meet the little girl I was back then. It’s simple, and it’s beautiful.
In a way, they inspired me and got me used to the camera. And one day, I woke up with the same flame.
Years later, I filmed a short birthday video for a friend in the forest, and something clicked. I’d never felt anything like it.
And here’s the irony: when I wanted to buy my first camera, my dad didn’t support me. Maybe he was afraid I would fail. So in my first year of university, I saved the tips from my grandma and family for six months and bought it myself. It made me a fighter, someone who never follows the expected path.
I started shooting family and friends. In my third year, I won the advertising photography award at Publicatessen, the festival of my university (University of Valladolid, Segovia campus). Soon after, I held my first exhibition in my village, “Between Dreams and Utopias”, full of conceptual photography, and my first clients started knocking on my door.
In the end, he was right about one thing. I was crazy — crazy in love with photography.
Work experience
From a desk to the canals
the leap of faith
- 01
A graphic design job in Amsterdam
After university, I skipped the endless agency internships in Madrid. I wanted to explore the world, so I took a design job in Amsterdam and fell in love with the city. My camera came too.
- 02
Craving connection
Eight months behind a desk taught me I need people. So I quit.
- 03
Bartender to business owner
I bartended to pay the bills. Three months in, I knew I wasn’t using my full potential, and I never forgot how happy I felt behind the camera. So I registered my business at the Dutch Chamber of Commerce and shot part-time.
- 04
Following my dreams
Six months later, I took the risk. Since 29 November 2018, I’m a full-time photographer.
The girl behind the lens
nice to meet you
How I work
More than a photoshoot
Organised before, creative on the day
Before your shoot, I help you choose the locations, outfits and colours that suit you. I love being well organised, so nothing is left to chance.
On the day, I find your best angles and guide every pose, with a few hidden gems and fun facts about the city along the way. Once we start, I also love getting out of my comfort zone and trying something new. Afterwards, every photo is colour-corrected and retouched by hand.
Your Client Portal: guides & resources
Over the years I’ve built a whole library of resources for my clients: location guides, what-to-wear guides and much more, all waiting for you in your Client Portal. They make organising your shoot fun and help you make decisions with confidence.
Amsterdam, like the palm of my hand
I know Amsterdam like the palm of my hand, and plenty of other Dutch cities too, thanks to my work and my curiosity for history and new places. Besides, I love to travel, and every trip ends up inspiring my work.
Who I love working with
Most importantly, I work with clients who trust me, love my style and respect my way of working. That trust is what lets me give every shoot my full time and creativity, and it shows. I’m selective with the projects I take on, so I always love to hear about yours first, to make sure we’re a good fit.
Sandra Herrero, photographer at a glance
- Based in Amsterdam, the Netherlands · available worldwide
- Full-time photographer since 2018
- 1,500+ happy clients from 75 countries
- Photo experiences & brand campaigns with a trusted team
- Shoots in Spanish, English, French & Dutch
- Amsterdam, tulip fields & Keukenhof, proposals, engagements, maternity, boudoir, branding, LinkedIn and many more
My goal is for you to feel Amsterdam running through your veins
Two ways to work with me
Photo experiences & campaigns
both make my heart race
Photo experiences
Portrait photography
I love creating unique experiences: a proposal in the tulip fields, a night walk along the canals, a family trip you’ll want to relive again and again. You enjoy the moment, and I take care of everything else.
Brand campaigns
Commercial photography
For brands and companies, I create campaigns from zero or bring your marketing team’s concept to life, from the idea to the final images. Whatever the project, I build the right team around it.
It takes a team
The people behind your shoot
Behind most sessions there’s a team. On the day, my assistants film behind-the-scenes videos on my iPhone, so you can keep them as memories. They also help carry your bags and outfits, give me a hand with the reflector, lighting and props, and fix a stray hair or a collar so you always look your best.
Over the years I’ve also built a strong network of professionals in the Netherlands. Need a makeup artist, a videographer or models for your shoot or brand campaign? I can most likely help, and for bigger projects I’ll put together a team that fits the scope, so you can pick your favourites.
Kind Words
“Sandra was simply amazing.”
Sandra was simply amazing. An awesome human being, a passion-driven photographer. She valued our preferences and was a passionate storyteller and apart from photos helped me to know more about culture and life in Amsterdam. As a photographer, she had an excellent sense of 'angle' and 'frame' which was combined with passion, resulting in an excellent image. Towards the end of the shooting, it was no longer apparent that we were meeting for the first time. Sandra, thank you so much for helping make this Amsterdam photography experience happen for us!
Family Cox
“One of the best experiences I’ve ever had in travel.”
Biking amongst the tulips was a once-in-a-lifetime opportunity. The fragrance of the flowers, driving past the Dutch flowers, and being among mile stretches of colorful tulips was so surreal and one of the best experiences I’ve ever had in travel. The photos are wonderful souvenirs that will always be treasured and bring me back to that moment. Thank you Sandra for a wonderful experience!
Jocelyn
“She’s personable, nice, and literally stopped traffic to catch the moment.”
I chose Sandra to do my surprise proposal photo shoot in Amsterdam because of the outstanding reviews she has received. She was the best proposal photographer my fiancé & I could have asked for. She’s personable, nice, and literally stopped traffic to catch the moment when it was happening. I can’t how easy she made an overseas engagement. I will never be able to thank her enough!
Jake ...got engaged in Amsterdam!
“She went above and beyond to guide us around the city.”
Sandra was a very knowledgeable and experienced engagement photographer. She made it very comfortable to be taking photos around and unfamiliar city. She went above and beyond to guide us around the city and take enough photos!
Matthew Lim
Sandra Herrero FAQs
Sandra Herrero is a Spanish photographer based in Amsterdam, the Netherlands. She has worked full-time since 29 November 2018 and has photographed 1,500+ happy clients from 75 countries, from tulip field shoots and surprise proposals to brand campaigns.
Yes. Sandra Herrero has been a full-time professional photographer since 2018, with a 5.0 rating on Google from 365 reviews.
Mostly in Amsterdam, the tulip fields, Keukenhof and other Dutch cities. She also travels worldwide for destination shoots and brand campaigns.
Amsterdam and night photoshoots, tulip fields and Keukenhof, surprise proposals, engagements, maternity, boudoir, personal branding, LinkedIn headshots and brand campaigns, and many more. Every shoot includes planning, posing guidance and hand-retouched photos.
Spanish, English, French and Dutch, so you can relax and talk during your shoot in the language you feel most comfortable with.
Yes, almost everyone says that! I guide every pose, so you never have to guess what to do.
Tulip season books from October to February. Proposals 2–4 months ahead. For most other shoots, 1–2 months ahead is enough.
